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Marketing-Cloud-Administrator Exams Training, Marketing-Cloud-Administrator Test Sample Questions

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The Salesforce Certified Marketing Cloud Administrator Exam (Marketing-Cloud-Administrator) practice test questions are customizable which means that the customers can customize the time and Marketing-Cloud-Administrator exam questions types according to their needs. These Salesforce Marketing-Cloud-Administrator Practice Tests are based on real based examination scenarios which help the students practice under real Marketing-Cloud-Administrator exam questions pressure and learn to control it.

The Salesforce Marketing-Cloud-Administrator exam covers a range of topics related to Salesforce Marketing Cloud, including email marketing, social media marketing, mobile marketing, advertising, data management, and analytics. Candidates will need to demonstrate their understanding of the key features and functionalities of Marketing Cloud, as well as their ability to use these tools to drive business growth and optimize marketing performance.

Salesforce Marketing-Cloud-Administrator Certification Exam consists of 60 multiple-choice questions that must be completed within 105 minutes. Marketing-Cloud-Administrator exam is proctored and can be taken online or in-person at a test center. The passing score for the exam is 65%, and the cost of the exam is $200.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q22-Q27):

NEW QUESTION # 22
How are publication lists used in the Marketing Cloud?

A. To manage subscribers in guided and triggered email sends.
B. To build dynamic content rules by subscriber type.
C. To send communication to all subscribers, regardless of opt -in status.
D. To allow subscribers to opt-down/out instead of unsubscribing from all.

Answer: D

Explanation:
Publication lists in the Marketing Cloud are used to allow subscribers to opt-down or opt-out of specific types of communications without unsubscribing from all communications. This functionality enables more granular control over communication preferences, helping organizations maintain engagement with subscribers who might not be interested in all content but still wish to receive certain types of messages.

NEW QUESTION # 23
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A. SQL
B. AMPscript
C. HTML
D. CSS

Answer: A

Explanation:
For the customer's needs involving Smart Capture forms, cross-referencing event registration data with email activities, and triggering follow-up emails based on specific actions (like clicking but not completing registration), SQL skills are essential. SQL would be used to query the data extensions to identify which customers clicked the registration link but did not complete the registration form. This information can then be used to target follow-up communications effectively.

NEW QUESTION # 24
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

A. Entry Source attributes are available in Journey Settings.
B. Journey Data is used for the Decision Split.
C. Contract Data is used for the Decision Split.
D. Filter Contacts are enabled to refine the audience.

Answer: B

Explanation:
In Salesforce Marketing Cloud's Journey Builder, ensuring that "Journey Data" is utilized for decision splits is crucial for accurately directing subscribers through the journey based on real-time interactions or behaviors captured at the point of entry. Journey Data references attributes from the Entry Source, allowing for dynamic pathing based on data specific to each subscriber's interaction within the journey itself, thus enabling personalized and relevant experiences based on up-to-date information.

NEW QUESTION # 25
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A. Update data extension object level permissions
B. Create separate folders and add permissions
C. Create a new business unit
D. Create a shared data extension

Answer: B

Explanation:
To manage user permissions for different campaign types in Marketing Cloud effectively:
* Folder Structure: Organize data extensions into separate folders based on campaign type (B2C vs B2B).
* Folder Permissions: Assign user permissions at the folder level, granting View and Update permissions to B3C sales campaign folders, while restricting access to B2B sales campaign folders.

NEW QUESTION # 26
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A. Journey
B. Data Filters
C. Measures
D. SQL Queries

Answer: C

NEW QUESTION # 27
......

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