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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is designed for professionals who want to demonstrate their understanding of how to integrate Salesforce Marketing Cloud with other Salesforce products. MCC-201 exam focuses on the basics of Marketing Cloud Connect, which is a powerful tool that allows users to connect Marketing Cloud with Sales Cloud, Service Cloud, and Community Cloud. Passing MCC-201 Exam is a great way to showcase your expertise in Marketing Cloud Connect and improve your job prospects in the Salesforce ecosystem.

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Salesforce MCC-201 Exam is designed for professionals who are familiar with Salesforce Marketing Cloud. MCC-201 exam tests a candidate's knowledge of Marketing Cloud Connect, an integration tool that can help you connect your Salesforce and Marketing Cloud accounts. This integration can help you streamline your marketing efforts by automating the process of capturing data and sharing it across multiple channels.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q118-Q123):

NEW QUESTION # 118
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A. AMPscript a single LookupOrderedRows Function
B. AMPscript a single Lookup Function
C. Dynamic content via the Dynamic Content Wizard
D. Server Side Javascript a single LookupOrderedRows Function

Answer: A

NEW QUESTION # 119
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied.
B. API User checkbox is selected, no roles are assigned to user.
C. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
D. API User checkbox is deselected, all available roles are assigned to user.

Answer: A

NEW QUESTION # 120
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

NEW QUESTION # 121
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Transactional Messaging API
B. Single Send journey with an API Event entry source
C. Multi-Step journey with an API Event entry source
D. Triggered Send Definition

Answer: A

Explanation:
To send an email to customers who need to reset their password on their website, Northern Trail Outfitters should use Transactional Messaging API. Transactional Messaging API is a tool that allows marketers to send transactional emails with high priority and reliability. The emails are sent as quickly as possible and can be personalized with dynamic content. The web server can receive a notification when the email is sent by using callbacks or tracking events. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_rn_transactional_messaging_api.htm&type=5

NEW QUESTION # 122
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers

A. Assign Administration User permissions to individual users.
B. Assign Administration User permissions to the Channel Manager role.
C. Assign Channel Managers the role of Marketing Cloud Analyst.
D. Assign Administration User permissions to each business unit.

Answer: B,D

NEW QUESTION # 123
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